Some great television adverts for the festive season for me to choose from again this year. And yet, I make no apologies for choosing some old favourites in terms of brands! Definitely up there, and vying for the top spot, is Waitrose. Again, this year, they have a series of television ads focusing on different [...]

Partnering with other businesses or people can work extremely effectively. If they already have a loyal database or fan base you can get instant access to that through joint promotion. It can also help to really raise the profile of your business. Sometimes when a business decides who to partner with they are doing it [...]

I believe that you need to use more than one tool when marketing your business. Why? Because things change and move on – technology moves on, customers move on and the needs of your business move on too. What would happen if the owners of the leading social media channels such as Facebook and Twitter [...]