Check out our blog for hints, tips and news about all things marketing…
In the last post I shared with you my recent experience of shopping for the first time with Ocado. But it didn’t stop there…
The following day Ocado rang me to find out more about my first experience of shopping with them. They wanted to know how easy I had found it to navigate their website, order my shopping and how helpful I found the driver.
They told me how much they valued my custom and hoped I would be ordering from them again.
I am sharing this not because I have a desire to “big up” Ocado, although they did do a good job, but because this got me thinking about your business.
This, of course, falls into two camps: checking new customers are happy with the service and making sure they have got everything from the experience that they wanted; and ensuring existing customers are still happy and if there is anything else you can do for them. There is a lot that can be done around this, but don’t worry we will be exploring some of this in more detail another time.
For now, I want you to try and think about what the experience is like for a new customer, when buying from you for the first time.
These are just some ideas, but you may well think of others that are relevant in your business – please feel free to share them in the comments section below.
Now I’d like you to think about how you are going to contact that new customer to check out their experience…
Again, we will be exploring some of these in more detail including identifying what might work best, and how you could set them up to achieve the right result.
In the meantime, why not try one of the options out and get some feedback from new customers?
If you like the idea of getting some help with your marketing, give us a call on 01256 83 11 10.