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We believe you can take lessons in marketing, and copywriting, from many different places, and you might be quite surprised at some.
We love the start of Rudyard Kipling’s poem I Keep Six Honest Serving Men. It’s an excellent reminder of what we should all keep in mind:
“I keep six honest serving men
(They taught me all I knew);
Their names are What and Why and When
And How and Where and Who.”
Asking ourselves those questions repeatedly when we write copy, or when we are looking at our marketing, is incredibly powerful and valuable.
Have you answered those questions in your marketing, on your website, in everything that tells the customer about your business?
So, let’s take a quick look at how you can interpret these questions within a marketing context:
As we said, this is just a snapshot, but hopefully it gives you some food for thought…
If you like the idea of getting some help with your marketing, give us a call on 01256 83 11 10.