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Yes, you read that title right!
Well, for several reasons:
Set up a nice friendly message that says you are sorry to see the subscriber go, and, of course, you would welcome them back at any time.
And that’s it. Don’t hound them, or try to persuade them they have made the wrong decision – move on.
Take a look at who hasn’t opened your messages for the last 6 months and take them off your list. Again, this will give you confidence that the people who are on the list are interested. Granted, they aren’t customers, but hey give it time!