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We feel very strongly about this, so it is something we will come back to.
However, today, we want to ask you: Who is your best customer?
It is possible that more than one of these descriptions applies to some of your customers.
How you decide who is your best customer is up to you. Don’t fall into the trap of assuming it is necessarily the one who spends the most money with you – you may not be making much profit, or that customer may take up a large percentage of your time.
Because, to grow, you should be looking to “clone” your best customer. You need to understand just what makes that customer so special, before you can start looking around for more of the same.
If you need help defining your customers, please contact us on 01256 83 11 10.