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What is copywriting?

what is copywriting

We’ve talked a lot about copywriting.

But what actually is copywriting?

In essence, it is all of the words used for marketing and communicating with customers and potential customers.

Want some examples?

  • Website content
  • Blogs
  • Newsletters – both email and in print
  • Advertisements
  • White papers and articles
  • Press releases
  • Sales letters
  • Email campaigns
  • Scripts for radio & TV commercials
  • Video scripts

The purpose is all about communication. And that’s for a number of reasons – to establish you as an expert in your field, to promote the goods and services your business provides and to share knowledge with people.

There are professional copywriters who will write copy for your business (we can help you!), or you can try doing it yourself.

There are plenty of books and blogs about improving your copywriting skills, although, to be honest it isn’t for everyone.

If you decide you would like help with copywriting in your business, please contact us on 01256 83 11 10.