Check out our blog for hints, tips and news about all things marketing…
We have to confess – case studies are one of our all time favourite marketing tools. They are a fantastic way of showcasing your work.
But before we get too carried away…
This is you demonstrating how you have helped one of your customers using your products or services. It should identify the problem, how you helped and what result the client is now enjoying. It’s best if you round this off with a nice quote from the customer – naturally extolling your virtues and championing your business!
In fact, quite often the quote we get signed off by one of our client’s customers is used as a stand alone testimonial, as well as included in the case study. After all, why not make the most of those great words from a delighted customer?
A case study demonstrates what it would be like to work with you. It clarifies the impact you have solving genuine business challenges. And, it means any other business owner with a similar problem automatically empathises – a powerful emotion.
This is a piece of work we do for nearly all our clients. In fact, it is very often the first piece of work we do, before we even start writing website content. After all, it’s a great way for us to understand what the client does from their customers’ perspective.
So, if you haven’t got any case studies you need to get writing. Or, of course, you could just call us 😉 – 01256 83 11 10.