Check out our blog for hints, tips and news about all things marketing…
A couple of weeks ago, we went to an interesting seminar about a different approach to selling.
The trainer asked us to visualise the following scenario:
A business owner comes up to you and says: “I’m happy with my current supplier. But, I’m open minded – so why should I consider working with you?”
We were then asked to write down 3 reasons why a potential customer should do business with us.
All the answers you would expect came out:
And variations of this same theme.
Who are we to say that we are better than our competitors? Do we experience what it is like to do business with any of them?
Do we really know that our service, our products, our experience and knowledge, our care for the customer is any better?
And, just as importantly, if this business owner asked the same question of one of your competitors, don’t you think they would say the same thing?
So, remember, next time you are asked why you should be chosen over a competitor – you aren’t necessarily the best.
But by finding out exactly what the customer needs, you could be best placed to meet those needs…
If you would like help getting your marketing sorted, give us a call on 01256 83 11 10.