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We’re willing to bet that you are nodding right now. Of course you ask for the order – what a silly question!
At this point, we’re not suggesting you turn into a pushy salesman – the type we associate with double glazing sales. Far from it.
If you are in the business to business market, selling services, you probably give your customer a quote. We’re guessing that, like most companies, you send this in the post or by email.
Do you check the customer has received the quote? Do they know what to do next? Do they have everything they need to make a decision?
Here, we can learn some lessons from some of the eCommerce companies. If you abandon your shopping before placing the order, they often send you an email asking if you still want to go ahead, or if there was a problem.
Tesco ask you if you had forgotten to add your regular purchases to your trolley before checking out. Other supermarkets probably do the same.
We’re naturally reticent to ask for an order, because most of us don’t like sales.
So, here are some ideas for you:
We know the last suggestion isn’t for everyone, but it does work.
It seems strange that any follow up or request for an order is needed. Surely the customer will tell you if he wants to order?
But actually, there are any number of reasons why an order may not have materialised. The customer could be ill, might not have had the quote, might have forgotten about it, might be suddenly very busy, or their circumstances may have changed.
You don’t know – but if you don’t ask, you never will know.
And just think – that dream order you quoted for a couple of weeks ago, could be just about to come in…
If you would like help with getting your marketing sorted, give us a call on 01256 83 11 10.