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You know the old adage: “Don’t judge a book by its cover”.
And yet, try as we might, to quash our own prejudices, it’s hard not to make judgements.
Deep down you don’t want to be “shallow” and pass opinion on people based on their appearance.
Sometimes, we are pleasantly surprised – when the opinion we have formed proves unfounded.
And then we revise that opinion.
And then it is an uphill battle to overturn that judgement.
Let’s take the person you meet who looks dirty, unkempt, scruffy, mismatched. You know what we mean. It’s easy for us to come to the conclusion that this person doesn’t care, isn’t professional, is not a detail person, is not invested in their own job or business.
The same is true of a dirty shop, with bad displays, poor lighting, no pricing, bad odours…
Would you really want to shop there?
It’s not just about how you dress when you meet clients. It is about…
When you get any of this wrong prospects and customers start to make judgements. They question whether you are the right company or person for them. They wonder if you are behaving this way now, how will they be looked after when the sale has gone through.
People do make snap judgements. And you might not have the luxury of time or opportunity to prove them wrong.
So, don’t let people judge the appearance of you and your business, and be disappointed.
If you would like some help with getting your marketing sorted, give us a call on 01256 83 11 10.