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When we meet clients for the first time, one of the first questions we ask is what makes you different?
What is your unique selling point?
Sometimes the client believes they know. They think they are better than their competitors in some way.
In truth many of us work in very competitive environments, where many of our competitors say the same as us when they are asked the same question.
So how can you really know what makes you different?
There are a few ways to do that:
But whilst we’d love you to hire us to help you out with this, actually, that’s not why we are sharing this…
Why do they like working with you? What makes you different in their eyes?
The better you understand the answers to those questions the more effective your marketing. And then you’ll know what to make the most of – and what needs to change.
If you would like some help getting your marketing sorted, give us a call on 01256 83 11 10.