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Sharing the Christmas cheer

Sharing the Christmas cheer So, it’s that time of year when we start thinking about sharing some Christmas cheer. How do you do that for your customers? Firstly, we are strong believers in sending Christmas cards. Not an e-card, but a physical card in the post. There...
Our work: Marketing for Bookworx

Our work: Marketing for Bookworx

Our work: Marketing for Bookworx When the very lovely Alice Macnair of Bookworx, and also our totally fab finance person, turned to us for assistance with her marketing, we were delighted to help. Alice decided it was time to embrace a new website, and maybe even a...
How to make marketing work

How to make marketing work

How to make marketing work So, last time, we looked at why marketing doesn’t work. Naturally you would expect us to tell you marketing does work. And, believe us, it does. So, let’s explore how you can make it work… Ideal Customer Profile If you don’t know what a...
Why marketing doesn’t work – Part Two

Why marketing doesn’t work – Part Two

Why marketing doesn’t work – Part Two So, we’ve already looked at some of the common reasons why marketing fails. In this second part of our series, we explore a few more problems… Competitor Paralysis When we did our marketing qualifications all those...