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Our work: Marketing for Bookworx

Our work: Marketing for Bookworx

Our work: Marketing for Bookworx When the very lovely Alice Macnair of Bookworx, and also our totally fab finance person, turned to us for assistance with her marketing, we were delighted to help. Alice decided it was time to embrace a new website, and maybe even a...
How to make marketing work

How to make marketing work

How to make marketing work So, last time, we looked at why marketing doesn’t work. Naturally you would expect us to tell you marketing does work. And, believe us, it does. So, let’s explore how you can make it work… Ideal Customer Profile If you don’t know what a...
Why marketing doesn’t work – Part Two

Why marketing doesn’t work – Part Two

Why marketing doesn’t work – Part Two So, we’ve already looked at some of the common reasons why marketing fails. In this second part of our series, we explore a few more problems… Competitor Paralysis When we did our marketing qualifications all those...
Why Marketing doesn’t work – Part One

Why Marketing doesn’t work – Part One

Why marketing doesn’t work – Part One Gasp! Did a marketing agency really say that marketing doesn’t work? Yes, we did… But before you close the page, thinking that’s why you’ve wasted money on marketing without success, let’s explore why it doesn’t work…...
Should we be using Twitter?

Should we be using Twitter?

Should we be using Twitter? Business owners often ask us: Should we be using Twitter? It’s impossible to answer that question in isolation. And let’s face it, it would be a pretty short blog post, if the answer was a straightforward yes or no! So, what factors...