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It’s all change at Bang

It’s all change at Bang

It’s all change at Bang 2016 sees us celebrating our tenth anniversary. I can hardly believe 10 years has flown by since I first started the business, and my goodness things have changed so much in that time.Social media, smart phones and the continual...
The right customer experience

The right customer experience

The right customer experience Having talked last time about meeting customer expectations, I just had to share my recent experience in the bank… Like many people I’ve banked with the same company for years. Despite reassurances it’s easy to change, most of us are just...
Do the marketing basics first

Do the marketing basics first

Do the marketing basics first When business is tough, and you’re desperate to start getting more orders through the door, it can be very tempting to rush out and start trying all sorts of things. You might start ringing people, doing a bit of Facebook advertising,...
Is the USP dead?

Is the USP dead?

Is the USP dead? We’ve talked before about the USP, and, in some environments, it’s still very powerful. But in the consumer savvy world we now live in, and yes, that applies just as much to the B2B world, as B2C, have we become just a bit too cynical? After all, when...