Check out our blog for hints, tips and news about all things marketing…

Understanding the buyer signals

I know you probably think I’m rather obsessed with the customer, and you’d be right. But the truth is, without knowing your customers and understanding them, your marketing won’t be successful. I have talked before about the relationship between sales and marketing – which, sadly, is not always a harmonious one. But I believe it… Read More

Marketing to new data

I have talked before about the challenges of buying data, and what to do if you decide to take the plunge. But it still astonishes me how so many business behave… They just add you to their database, presumably along with the hundreds or even thousands of other names they bought, and then treat you exactly the… Read More

Talk to Me

When I meet a new client they often confess to having no kind of customer database. Whilst I wouldn’t necessarily expect you to have a database of people you don’t know, there really is no reason not to talk to your existing customers and contacts. You don’t have to make it complicated… Set up an… Read More

Who are you?

When I first started writing copy for clients’ websites around 8 years ago, I often advised them not to bother with an About page. My reasoning was that it isn’t about you, it’s about your customers, and what’s in it for them. Back then most About pages were deathly dull – a boring history of… Read More

Branded pens and Christmas parties

Somebody said to me last week: “Marketing doesn’t do anything other than organise the Christmas party, and order the branded pens!” Whilst I know he was only joking with me, it has lead me to think about my profession. Just why do so many business owners recoil in horror from marketing? Why has marketing earned… Read More

Don’t buy that!

Building trust is an essential part of developing a strong relationship with your customers. When you have trust, your customers will give you the benefit of the doubt if something goes wrong. They will be willing to support you, if you want to test an idea or a new product. They will be happy to… Read More

Part 2: Creating Marketing Images

Last time, we looked at PicMonkey – a great tool for editing and enhances photos and adding effects. Today, I want to introduce you to Canva. Canva is a super easy tool for creating stand out marketing images. They even have a great range of pre-set designs suitable for different uses: Twitter, Facebook, blogs, posters,… Read More

Creating marketing images

You’ve decided to start getting serious about your marketing, and you know using some great images will really help reinforce your messages. The chances are you don’t have endless budget to employ a graphic designer, so what can you do? The good news is that there are some great tools available online that are very… Read More

The Secret to Overnight Success

  You’ve probably read about businesses that are an overnight success. And, I’m guessing, you have thought about how much you’d like to achieve the same thing with your business. And you’re not alone. Many business owners hanker after the same success. So, why if this is the Holy Grail so many are after, hasn’t… Read More

Why you should have a marketing budget

  Do you feel marketing doesn’t work for you? Maybe you feel you’ve tried a few things but they don’t seem to have been effective? Looking back (now be honest here!) have you tried a bit of everything when the whim has taken you, or someone has called you with a great “deal”? Yes? Feeling… Read More