Business Development

Understanding the buyer signals

We know you probably think we’re rather obsessed with customers, and you’d be right....

Appearance – does it really matter?

You know the old adage: “Don’t judge a book by its cover”. And yet, try as we might,...

The buying process

Today, we are going to talk about the buying process. This may seem complicated, so we’ll come back...

Who is your best customer?

We’ve talked before about working out who is your customer, and the importance of customer profiling...

Sales or Marketing?

Sales and marketing seems to trip off the tongue as easily as fish and chips, doesn’t it? But...

Are you underselling?

Following on from a previous post on pricing, today we are looking at that famous retail group with the...