Business Development

Sales or Marketing Director

We have talked before about the often unhappy marriage between sales and marketing. At Bang we believe the...

What next for your business?

At a key point during the year - end of your financial year, calendar year, or at another...

Understanding the buyer signals

We know you probably think we’re rather obsessed with customers, and you’d be right....

Don’t buy that!

Building trust is an essential part of developing a strong relationship with your customers. When you have trust,...

Ask the customer

When we meet clients for the first time, one of the first questions we ask is what makes...

Appearance – does it really matter?

You know the old adage: “Don’t judge a book by its cover”. And yet, try as we might,...

Should social media be one of your marketing tools?

How do you know if social media should even be one of the marketing tools for your company? That’s...

The buying process

Today, we are going to talk about the buying process. This may seem complicated, so we’ll come back...

Who is your best customer?

We’ve talked before about working out who is your customer, and the importance of customer profiling...

Customer profiling – the second step

Today we want to expand on the customer profiling we talked about in our last post. Really, the...