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Ask the customer

Ask the customer

Ask the customer When we meet clients for the first time, one of the first questions we ask is what makes you different? What is your unique selling point? Sometimes the client believes they know. They think they are better than their competitors in some way. In truth...
Do you ask for the order?

Do you ask for the order?

Do you ask for the order? We’re willing to bet that you are nodding right now. Of course you ask for the order – what a silly question! But we want you to stand back and think. Do you really ask? At this point, we’re not suggesting you turn into a pushy salesman – the...
Are you the best?

Are you the best?

Are you the best? A couple of weeks ago, we went to an interesting seminar about a different approach to selling. The trainer asked us to visualise the following scenario: A business owner comes up to you and says: “I’m happy with my current supplier. But, I’m open...
Driving traffic to your website

Driving traffic to your website

Driving traffic to your website Already this year, we’ve talked about the importance of your website and making this your first priority in your marketing. That’s all very well, but what’s the point of having a bright, shiny website if nobody comes by? So, today,...