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What is a newsletter?

What is a newsletter?

What is a newsletter? A newsletter is a communication for both customers and prospects, sharing information about your business.What sort of information?New product or service introductionsIntroduction to new staffExciting customer winsStories about how you have...
What is a testimonial?

What is a testimonial?

What is a testimonial? You have probably read posts on this blog before mentioning testimonials. If you have wondered what they really are, then read on…A testimonial is, in practice, a quote from a happy client about the work you have done for them.That’s the basic...
What is copywriting?

What is copywriting?

What is copywriting? We’ve talked a lot about copywriting. But what actually is copywriting? In essence, it is all of the words used for marketing and communicating with customers and potential customers. Want some examples? Website content Blogs Newsletters – both...
What is a white paper?

What is a white paper?

What is a white paper? You may have heard the term white paper before and wondered exactly what it was. Well, wonder no more… The chances are, you will have heard white papers mentioned on news items connected with Government policy, but that shouldn’t be confused...