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Humour sells

Humour sells

Turning laughs into lasting change, Comic Relief returns this year on 19 March and it’s got us thinking. It’s in our diaries not just because it’s a great cause, but because let’s be honest, laughter sells. It makes us happy and we need a good laugh right now....
What is a newsletter?

What is a newsletter?

What is a newsletter? A newsletter is a communication for both customers and prospects, sharing information about your business. What sort of information? New product or service introductions Introduction to new staff Exciting customer wins Stories about how you have...
What is a testimonial?

What is a testimonial?

What is a testimonial? You have probably read posts on this blog before mentioning testimonials. If you have wondered what they really are, then read on… A testimonial is, in practice, a quote from a happy client about the work you have done for them. That’s the basic...
What is copywriting?

What is copywriting?

What is copywriting? We’ve talked a lot about copywriting. But what actually is copywriting? In essence, it is all of the words used for marketing and communicating with customers and potential customers. Want some examples? Website content Blogs Newsletters – both...