by Nicky Parker | Mar 26, 2015 | Business Development, Copywriting, Marketing
A marketing lesson from the politicians These days, it’s not just when we are in the grip of election fever in the UK, that our politicians rally furiously to grab our attention and win our vote. We think it is true to say, that politicians have not earned a good name...
by Nicky Parker | Jan 19, 2015 | Copywriting, Marketing, Marketing Phrases
What is a newsletter? A newsletter is a communication for both customers and prospects, sharing information about your business. What sort of information? New product or service introductions Introduction to new staff Exciting customer wins Stories about how you have...
by Nicky Parker | Oct 27, 2014 | Copywriting, Marketing, Marketing Phrases
What is a testimonial? You have probably read posts on this blog before mentioning testimonials. If you have wondered what they really are, then read on… A testimonial is, in practice, a quote from a happy client about the work you have done for them. That’s the basic...
by Nicky Parker | Oct 20, 2014 | Copywriting, Marketing, Marketing Phrases
What is a call to action? You have probably read posts from us before referring to a call to action. But what is a call to action? This is the expression used to refer to what you want a reader to do at the end of reading your marketing material, hearing an advert,...
by Nicky Parker | Sep 22, 2014 | Copywriting, Marketing, Marketing Phrases
What is copywriting? We’ve talked a lot about copywriting. But what actually is copywriting? In essence, it is all of the words used for marketing and communicating with customers and potential customers. Want some examples? Website content Blogs Newsletters – both...
by Nicky Parker | Sep 8, 2014 | Copywriting, Marketing, Marketing Phrases
What is a white paper? You may have heard the term white paper before and wondered exactly what it was. Well, wonder no more… The chances are, you will have heard white papers mentioned on news items connected with Government policy, but that shouldn’t be confused...
