Customer Experience

Are you meeting customer expectations?

Are you confident you’re meeting your customer expectations?...

The right customer experience

Having talked last time about meeting customer expectations, I just had to share my recent experience in the bank...

Good as the weakest link

If you read this blog regularly you will know customer experience is a huge deal for us. We...

Made the sale? Don’t say goodbye

We’re often surprised by the way companies miss out on the opportunity to gain extra sales, by failing...

Knowing your customers

When I was a child I remember going with my parents to dress shops for my Mother to...

Who is your best customer?

We’ve talked before about working out who is your customer, and the importance of customer profiling...

Marketing and Customer Experience

If you are a keen reader of this blog you may have picked up that we have introduced...

Why snake oil doesn’t cut it anymore

Buying a car is a big decision. Other than buying a house, it’s the biggest purchase most of...

Being in tune with your customers

In the last two posts we’ve talked about the importance of profiling your customer so you can make your marketing...

How was it for you?

In the last post I shared with you my recent experience of shopping for the first time with Ocado. But...