Customer Experience

What has Customer Centricity got to do with Marketing?

You're a marketing consultancy, why are you talking about customer centricity? Super glad you asked this, as it is...

Rewarding your customer loyalty

In your quest to grow your business, you are, no doubt, looking to develop conversations with new contacts....

Why customers won’t tell you if your bum looks big

Ever asked someone that likes you if you’ve got a bit podgy? Maybe wondering if you’ve had a...

Good as the weakest link

If you read this blog regularly you will know customer experience is a huge deal for us. We...

The right customer experience

Having talked last time about meeting customer expectations, I just had to share my recent experience in the bank...

Are you meeting customer expectations?

Are you confident you’re meeting your customer expectations?...

Don’t buy that!

Building trust is an essential part of developing a strong relationship with your customers. When you have trust,...

Made the sale? Don’t say goodbye

We’re often surprised by the way companies miss out on the opportunity to gain extra sales, by failing...

Knowing your customers

When I was a child I remember going with my parents to dress shops for my Mother to...

Why it is important to find your tone of voice

You’ve probably wondered why we keep banging on about the importance of knowing your customers. You’re getting business in...