Marketing

What has Customer Centricity got to do with Marketing?

You're a marketing consultancy, why are you talking about customer centricity? Super glad you asked this, as it is...

Why Marketing Needs to be on the Board

Marketing is not represented on enough boards of directors in business. In 2019 in a review of Fortune...

Your marketing budget – what you need to know

Do you worry about whether you are getting good return on your marketing spend? Maybe you feel like...

Sales or Marketing Director

We have talked before about the often unhappy marriage between sales and marketing. At Bang we believe the...

Marketing – Why being flexible is essential

Many years ago, when I was studying marketing in evening classes, we learned about the PEST model. At...

Rewarding your customer loyalty

In your quest to grow your business, you are, no doubt, looking to develop conversations with new contacts....

What next for your business?

At a key point during the year - end of your financial year, calendar year, or at another...

Why customers won’t tell you if your bum looks big

Ever asked someone that likes you if you’ve got a bit podgy? Maybe wondering if you’ve had a...

Advertising – the power of storytelling

As advertisers continue to compete for your attention, they have needed to become more sophisticated. Increasingly now, the...

How to make marketing work

So, last time, we looked at why marketing doesn’t work. Naturally you would expect us to tell you marketing does work....