Marketing

Are you meeting customer expectations?

Are you confident you’re meeting your customer expectations?...

The right customer experience

Having talked last time about meeting customer expectations, I just had to share my recent experience in the bank...

Good as the weakest link

If you read this blog regularly you will know customer experience is a huge deal for us. We...

Why marketing doesn’t work – Part Two

So, we’ve already looked at some of the common reasons why marketing fails. In this second part of...

How to make marketing work

So, last time, we looked at why marketing doesn’t work. Naturally you would expect us to tell you marketing does work....

Top scores on client surveys

We are absolutely delighted to announce that we have just received the report from our recent client surveys...

Understanding the buyer signals

We know you probably think we’re rather obsessed with customers, and you’d be right....

Learning from your competitors

In our last post, we talked to you about not being distracted by your competitors. There are plenty of...

Made the sale? Don’t say goodbye

We’re often surprised by the way companies miss out on the opportunity to gain extra sales, by failing...

Appearance – does it really matter?

You know the old adage: “Don’t judge a book by its cover”. And yet, try as we might,...