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What is SEO?

What is SEO?

What is SEO? SEO is the recognised abbreviation for search engine optimisation. But what does it actually mean? It is about developing your site so it moves up the page (known as ranking) on Google and the other search engines. Of course the goal is to appear on page...
What is social media?

What is social media?

What is social media? Goodness that question feels like a minefield!We know you’ve heard of Facebook, Twitter, LinkedIn.But let’s try to briefly demystify what social media is…In essence, it is networking online via the internet rather than face to face.You could...
What is a newsletter?

What is a newsletter?

What is a newsletter? A newsletter is a communication for both customers and prospects, sharing information about your business.What sort of information?New product or service introductionsIntroduction to new staffExciting customer winsStories about how you have...
What is a case study?

What is a case study?

What is a case study? We have to confess – case studies are one of our all time favourite marketing tools. They are a fantastic way of showcasing your work.But before we get too carried away…What is a case study?This is you demonstrating how you have helped one of...
What is profit?

What is profit?

What is profit? We know – you’re thinking ‘Profit isn’t a marketing phrase, it’s a financial expression!’ And, of course, you’re right.However, we can tell you that we spent a considerable amount of time during our marketing training, grappling with ‘Finance for...
What is a marketing campaign?

What is a marketing campaign?

What is a marketing campaign? You may well have heard the term ‘marketing campaign’ banded about before, and wondered exactly what it is. Here’s our take on it… A campaign is a series of steps promoting a business, service or product. Typically, this is one message...