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Business owners often ask us: Should we be using Twitter? It’s impossible to answer that question in isolation. And let’s face it, it would be a pretty short blog post, if the answer was a straightforward yes or no! So what factors determine whether or not you should be on Twitter? Your customers – are… Read More
Do you wish you still had that six pack you had when you were in your early twenties? These days, you know just how much hard work it would require to get your six pack back. Hard work, determination, a carefully controlled diet, and plenty of hours at the gym. It’s definitely possible, but it… Read More
In your quest to grow your business, you are, no doubt, looking to develop conversations with new contacts. You might have bought some data, and we’re confident you will have a marketing process started! But what about your existing customers? Do you have a process for marketing to them? And, even more important, what do you… Read More
If you read this blog regularly you will know customer experience is a huge deal for us. I make no apologies for being fanatical about great customer service. I see giving customers and prospects a great experience is integral to great marketing. The trouble is we are constantly busy working in our business. And let’s face it… Read More
This year we are celebrating our tenth anniversary. I can hardly believe 10 years has flown by since I first started the business, and my goodness things have changed so much in that time. Social media, smart phones and the continual proliferation of all things digital have all come about. And the marketing landscape has… Read More
Having talked last time about meeting customer expectations, I just had to share my recent experience in the bank… Like many people I’ve banked with the same company for years. Despite reassurances it’s easy to change, most of us are just too apathetic to move. It feels like too much trouble. And yet, many of us… Read More
Are you confident you’re meeting your customer expectations? You know that feeling when you go somewhere and the experience was not what you expected? Even worse, when you are a regular customer and you leave feeling disappointed. Your business helps your customers and prospects to set expectations. Every company does that. How do you do that? Well, actually,… Read More
I have to confess, I love business documentaries! So, I was delighted to find a few to indulge in over the festive period. One of those was presented by the much admired (by me anyway!) Mary Portas: What Britain bought in 2015 Mary shared a fascinating insight into our buying habits during 2015, taking us… Read More
When business is tough, and you’re desperate to start getting more orders through the door it can be very tempting to rush out and start trying all sorts of things. You might start ringing people, doing a bit of Facebook advertising, sending emails etc. As desperation kicks in, you jump from one activity to another…. Read More
I’ve talked before about the USP, and in some environments it’s still very powerful. But in the consumer savvy world we now live in, and yes, that applies just as much to the B2B world, as B2C, have we become just a bit too cynical? After all, when you line up a load of law… Read More