by Nicky Parker | Nov 19, 2019 | Marketing
Sharing the Christmas cheer So, it’s that time of year when we start thinking about sharing some Christmas cheer. How do you do that for your customers? Firstly, we are strong believers in sending Christmas cards. Not an e-card, but a physical card in the post. There...
by Nicky Parker | Sep 23, 2019 | Customer Experience, Marketing
The power of understanding your customers This month, we’re celebrating 13 years in business. We’ve seen considerable changes over the years… And trends that come and go. Customer focus and delivering a great customer experience has become a popular trend for...
by Alex Barr | Aug 18, 2019 | Customer Experience, Marketing
Why customers won’t tell you if your bum looks big Ever asked someone that likes you if you’ve got a bit podgy? Maybe wondering if you’ve had a few too many ice creams to fit into those jeans? They probably won’t tell you the truth. It’s because they like...
by Nicky Parker | May 20, 2019 | Marketing, Our work
Our work: Marketing for Bookworx When the very lovely Alice Macnair of Bookworx, and also our totally fab finance person, turned to us for assistance with her marketing, we were delighted to help. Alice decided it was time to embrace a new website, and maybe even a...
by Nicky Parker | Mar 15, 2019 | Marketing
How to make marketing work So, last time, we looked at why marketing doesn’t work. Naturally you would expect us to tell you marketing does work. And, believe us, it does. So, let’s explore how you can make it work… Ideal Customer Profile If you don’t know what a...
by Nicky Parker | Mar 5, 2019 | Marketing
Why marketing doesn’t work – Part Two So, we’ve already looked at some of the common reasons why marketing fails. In this second part of our series, we explore a few more problems… Competitor Paralysis When we did our marketing qualifications all those...
