by Nicky Parker | Sep 30, 2020 | Marketing
Many years ago, when I was studying marketing in evening classes, we learned about PEST. At the time, I didn’t really get why it was important, or how it fitted into real world marketing. That probably says quite a lot about how marketing was taught –...
by Nicky Parker | Aug 24, 2020 | Colour, Marketing
In the next of our occasional series on exploring colour, we look at yellow. From bold, sunshine yellow to palest lemon, yellow has various connotations. Yellow is associated with happiness, joy and fun. It generates optimism, energy and warmth. It can also create a...
by Nicky Parker | Mar 9, 2020 | Business Development, Marketing
This is the time of year when awards are all over the media… the Golden Globes, the Oscars, the Brit Awards, and the list goes on! While the red carpet and endless stream of celebrities might seem a bit too removed, winning an award for your business might not...
by Nicky Parker | Feb 26, 2020 | Marketing, Our work
We are absolutely delighted to announce that we have just received the report from our recent client surveys (Client Insight) and been blown away by the results! We scored 9.3 out of 10, and achieved a Net Promoter Score (NPS) of 83. Alex Barr, Managing Director of...
by Nicky Parker | Jan 20, 2020 | Colour, Marketing
Are you feeling blue? No, we are not about to go all “woo, woo” on you and start exploring your deeper feelings. We’re actually talking about the colour blue Right now, you’re probably thinking “Really? Why do I care about colour?” You may feel that now, but, rest...
by Nicky Parker | Nov 19, 2019 | Marketing
Sharing the Christmas cheer So, it’s that time of year when we start thinking about sharing some Christmas cheer. How do you do that for your customers? Firstly, we are strong believers in sending Christmas cards. Not an e-card, but a physical card in the post. There...
