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Marketing – Why being flexible is essential

Marketing – Why being flexible is essential

Many years ago, when I was studying marketing in evening classes, we learned about PEST. At the time, I didn’t really get why it was important, or how it fitted into real world marketing. That probably says quite a lot about how marketing was taught –...
Embracing Mellow Yellow

Embracing Mellow Yellow

In the next of our occasional series on exploring colour, we look at yellow. From bold, sunshine yellow to palest lemon, yellow has various connotations. Yellow is associated with happiness, joy and fun. It generates optimism, energy and warmth. It can also create a...
And the award goes to…

And the award goes to…

This is the time of year when awards are all over the media… the Golden Globes, the Oscars, the Brit Awards, and the list goes on! While the red carpet and endless stream of celebrities might seem a bit too removed, winning an award for your business might not...

Top scores on client surveys

We are absolutely delighted to announce that we have just received the report from our recent client surveys (Client Insight) and been blown away by the results! We scored 9.3 out of 10, and achieved a Net Promoter Score (NPS) of 83. Alex Barr, Managing Director of...
Are you feeling blue?

Are you feeling blue?

Are you feeling blue? No, we are not about to go all “woo, woo” on you and start exploring your deeper feelings. We’re actually talking about the colour blue Right now, you’re probably thinking “Really? Why do I care about colour?” You may feel that now, but, rest...

Sharing the Christmas cheer

Sharing the Christmas cheer So, it’s that time of year when we start thinking about sharing some Christmas cheer. How do you do that for your customers? Firstly, we are strong believers in sending Christmas cards. Not an e-card, but a physical card in the post. There...