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How to use the Pantone colours of the year

There’s a new marriage of colour in town spreading strength and hope. A nice touch from Pantone and just what we need for these challenging times…

PANTONE 17-5104 Ultimate Grey + PANTONE 13-0647 Illuminating (yellow) are here to set the mood of endurance and to uplift people so we feel everything is going to get brighter. Illuminating is a bright and cheerful yellow sparkling with vivacity, while Ultimate Grey captures the soothing colours of pebbles on the beach and more natural elements.

“That sounds great, but how do we use these colours?” I hear you ask.

Let’s talk about Pantone Colours of the Year for a minute. For over 20 years, these colours have influenced product development and purchasing decisions in multiple industries, including fashion, home furnishings, and industrial design, as well as product packaging and graphic design. The selection process requires thoughtful consideration and trend analysis, which includes combing the world looking for new colour influences.

This year Pantone arrived at grey and yellow (to keep it simple) with the concept that these two independent colours highlight how different elements come together to support one another. Practical and rock-solid stands side-by-side with warming and optimistic.

You can bring these on-trend conceptual colours into your business.

Here are some examples of how you might do that:

This is a really useful colour combination to bring a mix of energies into any office, whether in the home or in a commercial space, with the grey providing the firm foundation for a vibrant yellow. The contrasting colours also lend themselves well to interior design, particularly fabrics for car seats, office seating, accessories and accent areas, such as dividing screens.

And, let’s not forget construction and road safety; this colour pairing, as we well know, works exceptionally well for high visibility signage.

Of course, these colours make a great statement too. Accessorise with flashes of yellow against the more levelheaded grey. For added inspiration, Pantone has created five readymade colour palettes too, each one conveying a different mood.

At home, grey and yellow adds a sense of calm and the illusion of much-needed sunlight. Contrasting Illuminating yellow with Ultimate Grey in home decor can bring positive energy to an environment. They make a lovely combination for a nursery too with yellow walls and grey furniture and this can easily extend into babywear, blankets, and toys.

Stepping outside, painting a door in bright yellow conveys a warm and welcoming message when supported by solid and dependable grey in the exterior finishes.

For marketing, a collection of gorgeous stock imagery is on hand too to give a nod to the trending colours in your promotional material. You could have a play with colour palettes to see how the colours of the year sit with your existing brand colours.

If you’re interested in finding out more, this is Pantone’s thinking behind this years colour choices: Pantone Colours of the Year 2021.

If you’d like to review your own brand or introduce some new image ideas, please get in contact. We’d love to help – 01256 83 11 10.