Call Assist are a large roadside recovery business operating under three brands. They white label for large operators as well as offering recovery direct to the consumer.
After the recent acquisition of their third brand, and some internal changes to their marketing team, they approached us for an in depth independent audit. As well as recommendations, they were seeking advice on whether to recruit or outsource their marketing.
We thoroughly evaluated their existing marketing structure and interviewed key stakeholders in the various businesses. From there we put together comprehensive recommendations including a new staffing structure. We identified areas that needed fixing to drive the business forward and left the Managing Director with a clear plan.
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