fbpx

Copthorne

CLIENT BACKGROUND

Copthorne is a group of three companies based in the financial services sector.

Copthorne Financial Services is a traditional financial services business, Copthorne Legal Services delivers Wills, trusts and probate, while the third business, Copthorne LifePlan, focuses on lifestyle financial planning.

Nick, the business owner, approached for help with their marketing, as he felt they could do more. 

WHAT WE’VE DONE

We started by recommending they ran a Client Insight project with their clients. From there we suggested a complete rebrand and new websites, before talking about ongoing marketing activities to support growth. Here’s an outline of what we’ve done:

Client Insight


Marketing strategy and planning


Re-Brand – integrating the three businesses


Websites – design and build


Email marketing and blogging


Social media – creation and growth of business pages on Facebook and LinkedIn


Interviewing clients to create testimonials and case studies


Marketing collateral


Liaison with Copthorne suppliers and partners


Continuing support

 

THE RESULTS

The company now has a cohesive online presence, and is being found on the first page of Google. They are being seen as a professional and credible choice in their sector, as well as approachable, friendly and easy to talk to. This has generated leads and enquiries.

They are also generating more business with existing clients, as they talk about the services they can provide and the results they have achieved.

MORE PROJECT IMAGES

marketing collateral - Copthorne
Website marketing - Copthorne
marketing collateral - Copthorne
WHAT THE CLIENT THOUGHT

I was introduced to Nicky Parker of Bang Consulting in the middle of 2019 and I found Nicky’s approach to marketing very refreshing.
Bang re-vamped my websites which linked everything together and generated Copthorne as a “brand” rather than three separate companies that seemed to be doing their own thing! This has been well perceived by both the staff within the business and also very much by our customers.
The impact our working with Bang has improved our image, our professionalism and has generated us a lot more enquiries from clients and referrals.
Working with Nicky on a regular basis has also helped me to have more of an involvement in the marketing of the business, with writing blogs and sending monthly newsletters to our clients. To me, this has made Copthorne feel more like a family and a community with our staff and clients.
Nicky has helped put the Copthorne businesses into the world of “social media“ which beforehand, I found to be a daunting prospect.
I feel so proud of my businesses now and I feel that the companies now have a presence on the internet, social media and regular contact with our clients.
Without the help of Nicky Parker and her team I know that I would not be in this position in such a short period of time.
Nicky is always available to be contacted and nothing is ever too much trouble.
Working with Nicky is like having my own “Marketing department” within my business.
Nicky is very approachable and has your best interests in mind. I can only recommend that if you are considering working with a Marketing company that you contact Nicky and arrange an initial no obligation meeting to talk through your current and future marketing requirements.

Nick Blackford . Managing Director

Are you ready to get your marketing sorted?


Call the Bang Consulting team on 01256 83 11 10

linkedin      Facebook Icon      Instagram

Registered office address: Unit 14 Faraday Court | Rankine Road | Basingstoke | Hampshire | RG24 8PF

Registered No: 4440964 Registered in England & Wales

© Copyright 2021 Bang Consulting Limited