Dawes Highway Safety


Dawes Highway Safety design and manufacture safety devices specifically to protect cyclists and pedestrians from serious or fatal injuries, when involved in a collision with a heavy goods vehicle.

We were approached in early 2016 to work with James Dawes, the Managing Director of Dawes Highway Safety. James’s background gave him the perfect experience to design road safety devices, as he is a former Metropolitan Police road policing sergeant.

However, by his own admission, he had limited experience of the commercial environment, and no knowledge of marketing. He wanted someone to take away the pain and run his marketing for him.


We delivered an outsourced marketing department service for Dawes, including:

Marketing strategy and planning

Website design and build

Exhibition planning, design and support

Marketing collateral

Award submission and support

Email campaigns and blogging

Liaison with media and third parties



“Bang Consulting have helped guide our new company through some of the most challenging phases of start-up business, and into the SME world.
From the outset, Nicky’s hands-on involvement, first class communication and complete brand loyalty gave us immediate and quantifiable results. Her business acumen and marketing expertise meant that we were able to identify niche opportunities in a very challenging industry, and meet key milestones that we would have otherwise have simply missed.
We are very grateful to Nicky and the team at Bang, and will be keeping them at the very core of our business management team as we broaden our horizons into the future.”

JAMES DAWES . Managing Director

Are you ready to get your marketing sorted?

Call the Bang Consulting team on 01256 83 11 10

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Registered office address: Unit 14 Faraday Court | Rankine Road | Basingstoke | Hampshire | RG24 8PF

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