Resources

MARKETING IDEAS FOR YOUR BUSINESS

Looking for some marketing help and inspiration? Check out our blog…

Behind the scenes of quality social media

In the UK, people spend an average of 1hr 46min on social media each day - according to the Global Web Index. What are they doing? They are keeping in touch with friends and family, following the news and trends, looking for information and inspiration from brands...

How to use the Pantone colours of the year

By Amanda Wallace | Colour

There’s a new marriage of colour in town spreading strength and hope. A nice touch from Pantone and just what we need for these challenging times... PANTONE 17-5104 Ultimate Grey + PANTONE 13-0647 Illuminating (yellow) are here to set the mood of endurance and to...

Humour sells

By Amanda Wallace | Copywriting, Marketing

Turning laughs into lasting change, Comic Relief returns this year on 19 March and it’s got us thinking. It’s in our diaries not just because it’s a great cause, but because let’s be honest, laughter sells. It makes us happy and we need a good laugh right now....

Channelling creative energy into your business

By Amanda Wallace | Marketing

It’s not just February, it’s an opportunity to kick start the year with a creative high. While there’s nothing we enjoy more than getting our creative juices flowing, we know that’s not necessarily your bag, so we want to help you to creatively improve your...

Lockdown doesn’t have to restrict your marketing

By Amanda Wallace | Marketing, Resources

Starting a New Year in lockdown may seem like a non-starter for some businesses. As restrictions mingle in our everyday lives this is actually a good time to zoom in on the detail. Look closely and you’ll see there is plenty of opportunity to grow your business...

Marketing – Why being flexible is essential

By Nicky Parker | Marketing

Many years ago, when I was studying marketing in evening classes, we learned about PEST. At the time, I didn't really get why it was important, or how it fitted into real world marketing. That probably says quite a lot about how marketing was taught - there is a...

Embracing Mellow Yellow

By Nicky Parker | Colour, Marketing

In the next of our occasional series on exploring colour, we look at yellow. From bold, sunshine yellow to palest lemon, yellow has various connotations. Yellow is associated with happiness, joy and fun. It generates optimism, energy and warmth. It can also create...

And the award goes to…

By Nicky Parker | Business Development, Marketing

This is the time of year when awards are all over the media... the Golden Globes, the Oscars, the Brit Awards, and the list goes on! While the red carpet and endless stream of celebrities might seem a bit too removed, winning an award for your business might not be...