Looking for some marketing help and inspiration? Check out our blog…

Steady with the exclamation!

We wouldn’t call ourselves grammar pedant – after all, any self respecting copywriter knows it’s OK to start a sentence with “and” or “but”, which would leave our English teachers shuddering! But there are certain habits that leave us...

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Who are your customers?

Building a profile of your ideal customer is a sure fire way to improve your marketing. Why? Because the more targeted your marketing becomes, from the message to the way you market, the more likely you are to succeed. The message resonates...

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customer profiles

Don’t we all over me

Horrible expression isn’t it? But it’s a great way of remembering a really important copywriting tip. So, what does it mean? When you are writing copy, and that applies to any copy, remember to focus on the reader. The reader wants to know why...
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copywriting tip

The apostrophe and it

We promised you that from time to time we would give you some tips on improving copywriting, and so today we thought we would share one of our biggest bug bears… Despite some real howlers by big companies the rule is...

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