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Why you need an avatar

You’ve probably heard of Avatar – it’s that really popular film with the blue things that fly, right? Well yes, it is, but that’s not what I’m talking about. I’m talking about an avatar – a small photo or image that is not more than 80 x 80...

marketing gravatar

Finding your niche

Rather than trying to be all things to all people specialising in a particular market segment can be very effective. And you’d be surprised at how a seemingly small niche can be successful.This was really brought home to me recently when...

niche marketing

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