Resources

MARKETING IDEAS FOR YOUR BUSINESS

Looking for some marketing help and inspiration? Check out our blog…

Why you should have a good photograph

By Nicky Parker | Customer Experience, Marketing

A few years ago it was acceptable to hide behind your brand and make yourself invisible. But now, I think probably due to social networking, people want to see the people behind a company. And that is more true of small...

5 Tips to make advertising more successful

By Nicky Parker | Marketing

As our clients know, we are not huge fans of advertising as it is often difficult to get a return on investment.Many small business owners also report that marketing doesn’t work based on a bad experience with...

Finding your niche

By Nicky Parker | Marketing

Rather than trying to be all things to all people specialising in a particular market segment can be very effective. And you’d be surprised at how a seemingly small niche can be successful.This was really brought home to me recently when...

5 Tips for proofreading your blog

By Nicky Parker | Copywriting, Marketing

Searching for perfection is never a good thing as it usually holds you back. However, creating blog posts with lots of mistakes can send out the wrong signals: lack of attention to detail, doesn’t care, doesn’t take business...

Why you need to do your research

By Nicky Parker | Marketing

I often get direct mail and emails offering me help with my marketing. Of course if they’d done their homework they would know I run a marketing business! If you have a list of people you believe are potential customers for your...