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Do the marketing basics first

When business is tough, and you’re desperate to start getting more orders through the door, it can be very tempting to rush out and start trying all sorts of things. You might start ringing people, doing a bit of Facebook advertising,...

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do the marketing basics

Is the USP dead?

We’ve talked before about the USP, and, in some environments, it’s still very powerful. But in the consumer savvy world we now live in, and yes, that applies just as much to the B2B world, as B2C, have we become just a bit too cynical? After all,...

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Is the USP dead?

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