Resources
MARKETING IDEAS FOR YOUR BUSINESS
Looking for some marketing help and inspiration? Check out our blog…
Are you meeting customer expectations?
Are you confident you’re meeting your customer expectations? You know that feeling when you go somewhere and the experience was not what you expected? Even worse, when you are a regular customer, and you leave feeling...
Do the marketing basics first
When business is tough, and you’re desperate to start getting more orders through the door, it can be very tempting to rush out and start trying all sorts of things. You might start ringing people, doing a bit of Facebook advertising,...
Is the USP dead?
We’ve talked before about the USP, and, in some environments, it’s still very powerful. But in the consumer savvy world we now live in, and yes, that applies just as much to the B2B world, as B2C, have we become just a bit too cynical? After all,...
Marketing to new data
We’ve talked before about the challenges of buying data, and what to do if you decide to take the plunge. But it still astonishes us how so many business behave… They just add you to their database, presumably along with the hundreds or even...
Understanding the buyer signals
We know you probably think we’re rather obsessed with customers, and you’d be right. But the truth is, without knowing your customers and understanding them, your marketing won’t be successful. We’ve talked before about the...
Talk to me
When we meet a new client they often confess to having no kind of customer database. Whilst we wouldn’t necessarily expect you to have a database of people you don’t know, there really is no reason not to talk to your existing customers and contacts. You...
Who are you?
When we first started writing copy for clients’ websites back in 2006, we often advised them not to bother with an About page. Our reasoning was that it isn’t about you, it’s about your customers, and what’s in it for them. Back then most About pages...
Branded pens and Christmas parties
Somebody said to me last week: “Marketing doesn’t do anything other than organise the Christmas party, and order the branded pens!” Whilst I know he was only joking with me, it has lead me to think about my profession. Just why do...
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