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Ask the customer

When we meet clients for the first time, one of the first questions we ask is what makes you different? What is your unique selling point? Sometimes the client believes they know. They think they are better than their competitors in some way. In...

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ask the customer

Are you the best?

A couple of weeks ago, we went to an interesting seminar about a different approach to selling. The trainer asked us to visualise the following scenario: A business owner comes up to you and says: “I’m happy with my current supplier. But, I’m open...

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