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Good as the weakest link

If you read this blog regularly you will know customer experience is a huge deal for us. We make no apologies for being fanatical about great customer service. We see giving customers and prospects a great experience is integral to great marketing. The trouble is we are constantly busy working in our business. And let’s… Read More

The right customer experience

Having talked last time about meeting customer expectations, I just had to share my recent experience in the bank… Like many people I’ve banked with the same company for years. Despite reassurances it’s easy to change, most of us are just too apathetic to move. It feels like too much trouble. And yet, many of us… Read More