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Understanding the buyer signals

We know you probably think we’re rather obsessed with customers, and you’d be right....

Are you meeting customer expectations?

Are you confident you’re meeting your customer expectations?...

Why marketing doesn’t work – Part Two

So, we’ve already looked at some of the common reasons why marketing fails. In this second part of...

How to make marketing work

So, last time, we looked at why marketing doesn’t work. Naturally you would expect us to tell you marketing does work....

Learning from your competitors

In our last post, we talked to you about not being distracted by your competitors. There are plenty of...

Made the sale? Don’t say goodbye

We’re often surprised by the way companies miss out on the opportunity to gain extra sales, by failing...

Appearance – does it really matter?

You know the old adage: “Don’t judge a book by its cover”. And yet, try as we might,...

Branded pens and Christmas parties

Somebody said to me last week: “Marketing doesn’t do anything other than organise the Christmas party, and order...

Advertising – the power of storytelling

As advertisers continue to compete for your attention, they have needed to become more sophisticated. Increasingly now, the...

Why Marketing doesn’t work – Part One

Gasp! Did a marketing agency really say that marketing doesn’t work? Yes, we did… But before you close...