We promised you we would give you tips to help improve your marketing content, and we believe this is one of the most important lessons of all.
No matter what copy you are creating – whether it is for an advertisement, a direct mail campaign, email marketing or website content, this same rule still applies.
So, what is this important lesson?
Remembering to add a call to action.
What does that mean?
It means telling the reader (your prospective customer) what you want them to do next. And that could be whatever you want – call a specific number, email, fill in a online contact form, complete a survey…
However, don’t go overboard here.
Choose only one call to action
When you give the reader too many choices it creates confusion, so opt for the one that works best for you.
Remember to make it easy for the reader – don’t send them off to lots of different websites, or hunting for stamps to return something. If you want a response by post then provide a pre-paid envelope. If you want them to visit a website include the hyperlink.
You’d be surprised just how many times the call to action is forgotten, but it is one of the ways to dramatically improve your response rate.
So, next time you write a marketing message don’t forget your call to action.
If you would like help with your copywriting, please contact us on 01256 83 11 10.
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