Marketing Review

Do you know how effective your marketing is?

Is the business using the marketing budget wisely?

Do you have the right skills in place?

These are the sort of questions CEOs usually come to us with.

Business growth may have stuttered. A senior member of the marketing team may have resigned. A project may not have achieved the best outcome.

These are all challenges that may cause you to question just how effective marketing is in your business. And we can help.

You may just want independent assurance that what you have is fit for purpose.

Marketing Review

A deep dive marketing review:

  • Budget – is it right? Are you getting the right returns?
  • Stakeholder interviews – from the board to the marketing team and everybody in between 
  • Customers – interviews to find the unvarnished truth
  • Brand
  • Communications
  • Data
  • Systems – CRM, salesforce automation
  • Website/eCommerce audit
  • Online presence – search engines and social media – what’s being said?
  • Collateral
  • Outsourcing/insourcing – getting best value from partners
  • People – skills, leadership, structure
  • Process
  • Reporting – what results are being achieved? How is marketing presented to the board?

This is just a flavour of what we look at. The review is tailored to each business, so if you have retail outlets we will carry out some mystery shopping, if you have ecommerce we will purchase from the website and so on.

This is about lifting the bonnet on your business. Really getting to grips with what’s currently in place. 

And then we present back our findings to the board. You will get clarity on your marketing – what’s going well, what needs tweaking and what needs fixing.

Marketing Consultancy

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