Do you know how effective your marketing is?
Is the business using the marketing budget wisely?
Do you have the right skills in place?
These are the sort of questions CEOs usually come to us with.
Business growth may have stuttered. A senior member of the marketing team may have resigned. A project may not have achieved the best outcome.
These are all challenges that may cause you to question just how effective marketing is in your business. And we can help.
You may just want independent assurance that what you have is fit for purpose.
A deep dive marketing review:
- Budget – is it right? Are you getting the right returns?
- Stakeholder interviews – from the board to the marketing team and everybody in between
- Customers – interviews to find the unvarnished truth
- Systems – CRM, salesforce automation
- Website/eCommerce audit
- Online presence – search engines and social media – what’s being said?
- Outsourcing/insourcing – getting best value from partners
- People – skills, leadership, structure
- Reporting – what results are being achieved? How is marketing presented to the board?
This is just a flavour of what we look at. The review is tailored to each business, so if you have retail outlets we will carry out some mystery shopping, if you have ecommerce we will purchase from the website and so on.
This is about lifting the bonnet on your business. Really getting to grips with what’s currently in place.
And then we present back our findings to the board. You will get clarity on your marketing – what’s going well, what needs tweaking and what needs fixing.
Got some questions? Check out common ones below...
You’re looking for external, independent validation for concerns you already have. We’ll give you that. But we’ll give you so much more too – a full 360 view of the marketing function and the wider business. The joy of speaking to such a wide cross section of your team means we’ll unearth additional nuggets to help you move forward.
Clients comment on the additional value they just didn’t expect to get from our process.
No, because we are not an outsourced agency. We can support you in implementing recommended improvements. We can even suggest some of our partners if you need them, but we don’t do it.
We can roadmap our recommendations for improvements. We can also support you with projects, should you need external expertise. If you find yourself without a senior marketing professional we can provide part time interim support, and help you to find the right appointment for your marketing lead. We also offer interim commercial director support. We will outline how we can support you, if you want additional support, when we have presented our review findings. That support is then tailored to your business needs.