fbpx

Seccombe

CLIENT BACKGROUND

Seccombe are independent builders’ merchants operating from Isleworth. It is a family run business serving the building trade, and the general public.

The business faces a lot of competition from the larger merchant chains, DIY stores and online offerings. The Managing Director, John Seccombe, used to handle the marketing, but has struggled to maintain regular activities whilst handling all the other aspects of running the business.

Just before they spoke to us, they had invested in back office software enabling them to maintain stock levels, order materials, price and invoice more effectively. This system had built in eCommerce functionality, which John was keen to harness, but recognised it needed a more attractive frontend, to achieve user engagement.

The existing website had been in place for some time, and was not attracting the visitors they hoped for, and neither had it driven sales.

They were also looking for ongoing marketing support, to help them grow the business, and compete against the larger merchant groups.

WHAT WE’VE DONE

We have been operating as Seccombe’s outsourced marketing department, delivering a number of marketing activities, including:

Marketing strategy and planning


Website design and build


Client Insight


Design and delivery of seasonal promotional brochures


Organisation and delivery of breakfast events


Email marketing


Blogging and social media


PR and media liaison


Liaison with Seccombe’s suppliers

THE RESULTS

The client reports that they have achieved the best sales results since 2008, and a 20% growth year on year.

They have received excellent feedback on their website, and report that it has helped them to overcome the perception that they are more expensive than their competitors.

We believe the business has so much more potential to grow, and we are enjoying being part of that growth, working directly with them and their suppliers to achieve success.

MORE PROJECT IMAGES

WHAT THE CLIENT THOUGHT

After years of doing the marketing myself, I just didn’t have the time or depth of expertise to make it work properly. I found working with Nicky and the team at Bang to be a very personal service – giving me the flexibility and energy I wouldn’t have got from a big marketing agency.
Nicky’s enthusiasm has really impressed us. Both about doing the job, and understanding our business. She has really got under the skin of us as people and our trade, customers and sector. She has become an expert in our world!
We have had great feedback on our new website, with Bang helping to make the whole thing a positive experience. Bang have created a marketing machine – delivering new routes to market and new ideas, which is really exciting. Our turnover is already up 20% year on year, and we haven’t been working together that long. We are really looking forward to the next steps and ramping up growth with the Bang team.

JOHN SECCOMBE . Managing Director

Are you ready to get your marketing sorted?


Call the Bang Consulting team on 01256 83 11 10

linkedin      twitter      Facebook Icon      Instagram

Registered office address: Unit 14 Faraday Court | Rankine Road | Basingstoke | Hampshire | RG24 8PF

Registered No: 4440964 Registered in England & Wales