Seccombe are independent builders’ merchants operating from Isleworth. It is a family run business serving the building trade, and the general public.
The business faces a lot of competition from the larger merchant chains, DIY stores and online offerings. The Managing Director, John Seccombe, used to handle the marketing, but has struggled to maintain regular activities whilst handling all the other aspects of running the business.
Just before they spoke to us, they had invested in back office software enabling them to maintain stock levels, order materials, price and invoice more effectively. This system had built in eCommerce functionality, which John was keen to harness, but recognised it needed a more attractive frontend, to achieve user engagement.
The existing website had been in place for some time, and was not attracting the visitors they hoped for, and neither had it driven sales.
They were also looking for ongoing marketing support, to help them grow the business, and compete against the larger merchant groups.
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WHAT THE CLIENT THOUGHT
After years of doing the marketing myself, I just didn’t have the time or depth of expertise to make it work properly. I found working with Nicky and the team at Bang to be a very personal service – giving me the flexibility and energy I wouldn’t have got from a big marketing agency.
Nicky’s enthusiasm has really impressed us. Both about doing the job, and understanding our business. She has really got under the skin of us as people and our trade, customers and sector. She has become an expert in our world!
We have had great feedback on our new website, with Bang helping to make the whole thing a positive experience. Bang have created a marketing machine – delivering new routes to market and new ideas, which is really exciting. Our turnover is already up 20% year on year, and we haven’t been working together that long. We are really looking forward to the next steps and ramping up growth with the Bang team.
JOHN SECCOMBE . Managing Director
Registered office address: Unit 14 Faraday Court | Rankine Road | Basingstoke | Hampshire | RG24 8PF
Registered No: 4440964 Registered in England & Wales