Leyland SDM – A full in-depth marketing review
The CEO of Leyland SDM, a £64m turnover specialist retail group in London, wanted an independent, expert assessment of the current marketing function to ensure the business was poised to achieve the revised business goals and targets.
WHAT WE DID:
– Creation of unified, aligned vision for the business
– Unvarnished truth from trade customer surveys
– Restructure of marketing department
– Formal management of external agencies and subcontractors
– And more
“After we added a new brand to the two we already had in place, Bang Consulting worked with our company to assist us in reviewing our overall marketing structure.
Nicky provided her vast experience to pinpoint areas which we needed to address, resulting in a restructure which has worked very well for all our brands.
Nicky clearly cares about her clients, listens very carefully and then provides valuable solutions, whilst always conducting herself in a professional manner. I would not hesitate to recommend Bang Consulting.”
Lee Puffett – Managing Director, Call Assist
“Bang Consulting have helped guide our new company through some of the most challenging phases of start-up business, and into the SME world.
From the outset, Nicky’s hands-on involvement, first class communication and complete brand loyalty gave us immediate and quantifiable results. Her business acumen and marketing expertise meant that we were able to identify niche opportunities in a very challenging industry, and meet key milestones that we would have otherwise have simply missed.
We are very grateful to Nicky and the team at Bang, and will be keeping them at the very core of our business management team as we broaden our horizons into the future.”
James Dawes – Managing Director, Dawes Highway Safety
“The team at Bang are very personable and bring a lot conviction about doing the right thing for our business! It’s great to have that passion.
They helped us with positioning, refining our target market, and building on the capabilities we already had in the business. Nicky delivered some very targeted activity into a very focused target market that worked really well.
But the brand changes were the most profound. It felt like almost finding the personality of the business. I originally wanted something very corporate and formal, but Nicky persuaded us to be more personal, open and reflective, and it has really worked with us. The quality and end results they produced are a great asset to RightCue in our growth journey. I’d be very happy to recommend Bang.”
Yogesh Agarwal – Managing Director, RightCue Consulting
“When Covid hit, with Bang’s help, advice and assistance they reviewed our marketing strategy and Bang came up with a comprehensive and well thought out plan for the next 12 months, including helping us launching new products.
This strategy also included areas of marketing that we are unfamiliar with.
I am pleased to say that this has lead to a substantial increase in business, including many new clients, something that we still find hard to believe considering the economic and trading environment that we found ourselves working in.
Bang works tirelessly behind the scenes, especially with the social media side of marketing and we leave them to get on with this aspect, freeing us up to concentrate on our business.”
Murray Leach – Managing Director, Sandringham Carpets
“After years of doing the marketing myself, I just didn’t have the time or depth of expertise to make it work properly. I found working with Nicky and the team at Bang to be a very personal service – giving me the flexibility and energy I wouldn’t have got from a big marketing agency.
Nicky’s enthusiasm has really impressed us. Both about doing the job, and understanding our business. She has really got under the skin of us as people and our trade, customers and sector. She has become an expert in our world!
We have had great feedback on our new website, with Bang helping to make the whole thing a positive experience. Bang have created a marketing machine – delivering new routes to market and new ideas, which is really exciting. Our turnover is already up 20% year on year, and we haven’t been working together that long. We are really looking forward to the next steps and ramping up growth with the Bang team.”