Today, we are going to look at something every business should be seeking: Brand loyalty.
What is brand loyalty?
In a nutshell, it describes the way customers feel when they are truly committed to a brand.
They are likely to be frequent buyers, and automatically purchase this particular brand, before considering alternatives.
The key benefits to brand loyalty:
- Customers are far less likely to look elsewhere, and require considerable persuasion to purchase from competitors
- Recommendations, referrals and testimonials are far more likely
- It’s easier to introduce new products or services to an already committed customer base
- Provides an established customer base, with some stability for the business, although you should never rest on your laurels!
And it is that last point, we want to look at for a moment with you…
Just because you have some customers who are brand loyal, you should never take that for granted. You need to make sure you continue to provide high quality goods or services, and excellent customer service.
Keeping up with what your customers want, and making sure you deliver it, is key to maintaining that loyalty. Don’t forget to thank customers for continued loyalty, and look for opportunities to show your appreciation from time to time.
Achieve this, and you can look forward to continued brand loyalty.