Advertising – the power of storytelling

the power of storytelling

Advertising – the power of storytelling


As advertisers continue to compete for your attention, they have needed to become more sophisticated.

Increasingly now, the move to achieve this, has been through the power of storytelling.

A good story can’t fail to impact on us emotionally. And there can be little doubt that emotions, whatever they are – laughing, smiling, sadness, surprise – help us remember, and effect our buying decisions. Which is, after all, the point of advertising!

Today, we wanted to share a great example, in our opinion, of storytelling in action…

For us, these clever advertising messages from this company (in the video above), really help them to stand out in a crowded marketplace. And against the huge marketing budgets of their competitors.

We hope you enjoy it as much as we do.

Need some help with your marketing? No problem – let’s have a chat. Call us on 01256 83 11 10.

Recent Posts

Understanding the buyer signals

We know you probably think we’re rather obsessed with customers, and you’d be right....

The right customer experience

Having talked last time about meeting customer expectations, I just had to share my recent experience in the bank...

Are you meeting customer expectations?

Are you confident you’re meeting your customer expectations?...