Advertising – the power of storytelling
As advertisers continue to compete for your attention, they have needed to become more sophisticated.
Increasingly now, the move to achieve this, has been through the power of storytelling.
A good story can’t fail to impact on us emotionally. And there can be little doubt that emotions, whatever they are – laughing, smiling, sadness, surprise – help us remember, and effect our buying decisions. Which is, after all, the point of advertising!
Today, we wanted to share a great example, in our opinion, of storytelling in action…
For us, these clever advertising messages from this company (in the video above), really help them to stand out in a crowded marketplace. And against the huge marketing budgets of their competitors.
We hope you enjoy it as much as we do.