Thinking about marketing, customers and business performance
Marketing problems rarely exist in isolation.
These articles look at some of the things I see businesses wrestling with - from growth and customer retention to buying decisions, marketing performance and the assumptions that can send you in the wrong direction.
Sometimes the answer is marketing. Sometimes it isn’t.
Have a browse. You might find a different way of looking at something.
Why Marketing is a Slow Burn
Expect marketing results. Just make sure you're expecting the right ones at the right time.
Are you losing customers at the final hurdle?
Losing customers because buying from you is too hard.
Are you looking for growth in the wrong place?
Focus on existing customers and making them feel special rather than always chasing new leads
What can you learn from what’s working?
Reviewing the business regularly is an essential part of business growth…
Why customers won’t tell you if your bum looks big
It is hard to get customers to tell you the unvarnished truth, and yet it’s essential to improve customer experience
Improving Customer Experience: Fixing Your Weakest Link
You are only as good as your weakest link - and that’s what the customer remembers…
Building Trust with Your Customers: A Case Study
Building trust is an essential part of developing a strong relationship with your customers.
Made the sale? Don’t say goodbye
We’re often surprised by the way companies miss out on the opportunity to gain extra sales, by failing to follow up.
Understand the Importance of the Buying Process
How well you manage the buying process is crucial to delivering exceptional customer experiences…
Understanding the Value of Your Best Customer
How are you going to judge who is your best customer?
Are your systems stopping your customers?
How often do you take a look at the journey a potential customer makes to do business with you?
Marketing doesn’t stop when the customer says yes
Why does customer experience matter to marketing?
Are you really communicating with your customers?
We’d like you to take a long hard look at what you are saying to your customers.
Sales and marketing - where does one end and the other begin?
Sales and marketing seems to trip off the tongue as easily as fish and chips, doesn’t it?